The CEO’s Secret Handbook by Bill Swanson

You can’t polish a sneaker. If you polish a hollow shell, it’s still a hollow shell.

Learn how to say “I don’t know”.

Look for what is missing. Many people know how to improve what’s there; few can see what isn’t there.

You remember 1/3 of what you read, ½ of what people tell you, but 100% of what you feel.

Never direct a complaint to the top before the person has a chance to reply.

Treat the name of your company as if it were your own

Have fun at what you do, it will be reflected in your work.

When faced with decisions, look at them as if you were one level up in the organization. Your perspective will change quickly.

If you’re not criticized, you might not be doing much.

A person who is nice to you but rude to others – is not a nice person.


~ by antinomian on December 25, 2007.

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