Master Your Mind Design Your Destiny By Adam Khoo

Chapter 1 : The patterns of excellence

  1. We all have the mental resources we need to succeed. We merely lack the abilities to control and direct these resources.
  2. With the necessary mental resources, you will attract the necessary physical resources.
  3. We all have basically the same neurology – 1000 billion neurons (hardware). What sets people apart in terms of intelligence, thought and behavioral patterns are the neuro-connections that have been conditioned from our environment.
  4. If we can replicate a Winner’s mental blueprint, we can duplicate his/her success.


Chapter 2 : The Ultimate Success Formula

1) There are three ways people deal with failure

  • Give excuses, blame others and give up
  • Keep trying the same thing over and over again. Get frustrated and eventually quit.
  • Get feedback, use it to change their strategy and take action again. Repeat this process until they get what they want.


2) Flexibility is the ability to constantly change our strategies and do whatever it takes to get the results we want.

Chapter 3: How to Achieve Anything You Want

  • Most people’s goals are nothing but weak desires. As a result, they will always find excuses to stay within their comfort zone and put it off.
  • The only way we will achieve anything is if we are committed to making it a must.
  • When we are committed to do whatever it takes, we will always find a way.
  • We all have a level of expectation & a level of acceptance. We tend to gravitate towards our level of acceptance.
  • We must raise our level of acceptance by mixing around with people who are better than us, be it at tennis, at parenting or in their career. They inspire us and make us dissatisfied.
  • You must put yourself on the line if you want to achieve anything. Make a public declaration or put yourself in a position where you have no choice but to succeed.
  • The words you use affect your frame of mind and the emotional states you experience. Using the word “must” fires off a greater sense of urgency & motivation.


Chapter 4: The key to Absolute Power

  • Taking absolute responsibility gives us the power to change our circumstances.
  • When we give excuses, blame others or complain, we take the power out of our own hands. We play the role of the victim.
  • Many people play the victim game because o the perceived payoffs. In the long term , it costs us a lot more.
  • We must take responsibility for our results, how we feel and the way we communicate.
  • The meaning of your communication is the response you get, regardless of your intention. Keep changing your communication until you get the desired responses.
  • We communicate through our words (7%), tone of voice (38%) and our body language (55%).
  • For things to change, we must change first.
  • Use the word “I choose” in your everyday communication


Chapter 5: The Incredible Power Of Beliefs

  • Beliefs are what empower ordinary people to achieve extraordinary things.
  • As the same time, limiting beliefs are what keep most people, despite all their resources, from achieving what they really can.
  • Our beliefs determine what we expect from ourselves and how much we get out of ourselves.
  • Our beliefs affect our biochemistry and physical well-being.
  • The human mind cannot tell the difference between a real experience and a vividly imagined one.
  • We can achieve peak performance through creative visualization.
  • Beliefs are never absolutely true. They are opinions and generalizations we form about ourselves, and the world around us.
  • Whatever we choose to believe becomes true for us.
  • We must adopt empowering beliefs and change those beliefs that limit us.
  • Beliefs are first created from an idea that in reinforced by evidences.
  • There are 5 steps to changing any beliefs
  1. Find enough evidence to change the belief
  2. Challenge the evidences that support it
  3. Create a new empowering belief
  4. Find new evidences to support this new belief
  5. Future pace and associate all the benefits of having this new belief


Chapter 6: The Secret of Peak Performance

  • The emotional states we experience drive our behavior and actions. Our actions in turn affect the results we produce.
  • Successful individuals experience more resourceful states on a day to day basis.
  • We create our own emotional states through our physiology & our internal representation.
  • All of us re-present things very differently in our mind. We need to consciously direct the pictures and sounds we play in our minds in order to take charge of our states.
  • Taking charge of our physiology is a key way to managing our states.
  • We can tap into resourceful states at any time by modeling our past physiologies or modeling people who exhibit excellence in a particular area.


Chapter 7: Directing your Brains For Optimum Results

  • Our internal representation is the way in which we represent what is going on around us. It is what we think about and how we think about our “environment”.
  • We must control WHAT we think about focusing on the mental images and sounds that empowers us towards solutions and possibilities.
  • We can direct HOW we think about experiences using submodalities.
  • Submodalities are like the keyboard to our brain. Every state has got a specific submodality structure attached to it.
  • We can use Submodalities to
  1. Intensify a positive experience
  2. Disintensify a negative experience
  3. Change how we feel about an experience by “mapping across”
  • The Distortion technique is used to neutralize a negative experience.
    • Think of a bad experience that is bothering you
    • Play it as a movie until you come to the end of the experience.
    • Play the movie backwards and forwards at three times the normal speed. Distort the submodalities (sound and pictures) so that it looks and sounds funny, even ridiculous
    • Repeat this process 5-8 times.
    • Test. Think of that bad experience again. How does it feel now?
  • The Swish Pattern is used to change limiting habits and install useful ones
    • Elicit the Negative Habit to be Changed.
    • Identify the TRIGGER that led to the Negative Pattern
    • Elicit the DESIRED STATE/BEHAVIOUR that you want instead create a DESIRED IMAGE
    • Swish the TRIGGER IMAGE away, and swish the DESIRED IMAGE towards you at a HIGH SPEED with a “whoosh” sound.
    • Repeat this 10-15 times
    • Test by Future Pacing


Chapter 8: Anchoring: The keyboard to Your Emotions

  • Whenever you are in an intense associated state and an anchor is applied repeatedly, the state will be neurologically linked to the anchor.
  • There are visual anchors, auditory anchors and kinesthetic anchors.
  • We can install an anchor by
    • Getting into an intense, associated state
    • Applying the anchor at the peak
    • Repeating this consistently
    • Testing to see if it works
  • In order for an anchor to be successful, there are 4 keys to observe
    • Intensity
    • Timing
    • Replication
    • Uniqueness
  • We can collapse negative anchors that limit us and install empowering alternatives. There are seven steps.
    • Decide on the negative state to be collapsed.
    • Decide on the positive states needed.
    • Elicit the different positive states and anchor them
    • Fire off both positive and negative anchors simultaneously until they peak, then release the negative anchor.
    • Continue to hold the positive anchor for 5 seconds and then release.
    • Test it out.
  • Phobias are nothing but strong anchors to fear. We can eliminate them with 6 steps.
    • Test the phobia
    • Create a series of resourceful anchors
    • Do a double disassociation
    • Change the internal representation of the past experience
    • Re-associate back into the experience
    • Test it


Chapter 9: The Transformation of Meaning

  • Every event has multiple meanings depending on your frame of reference.
  • The meaning you choose to give is the meaning you create.
  • The Law of Polarity :Anything that seems extremely negative, when framed from another perspective, can become extremely positive.
  • Reframing is changing a negative experience into a positive one by changing the frame of reference used to perceive it.
  • Content Reframing asking “What else could this mean?” “How would this be beneficial?”
  • Context reframing asks, “In a different time or place, how would this be beneficial?”


Chapter 10: Values: Your Driving Force

  • Our decisions and actions are driven by us moving towards positive emotions and, simultaneously, moving away from negative emotions.
  • The positive emotions that we move towards are called our towards values. The negative emotions we move away from are called away-from values.
  • All of us rank our values differently and hence, we take very different decisions and take different actions.
  • While goals give us a direction to move towards, values are like the emotional fuel that propels us forward.
  • When we can discover a person’s towards and away-from values, we can predict how this person will make decisions.
  • If we were to shift the way a person ranks his values and/or the way he defines it, we will dramatically change the way he behaves and the results he produces.
  • Once we consciously change our values, we can lock them in by :
    • Committing to these new values
    • Be in constant touch with them
    • Emotionally charging them by visualization
    • Living by these new values


Chapter 11: Design Your Destiny

  • Know what you want specifically. Only then can you develop a specific strategy and focus your efforts towards your outcome.
  • Success rarely happens by chance. Success happens by design.
  • What prevents most people from designing their destiny are
    • Limiting beliefs
    • They don’t know what they really want
    • Fear of failure
    • Addiction to the soft life
    • Belief that goals do not work
  • Major keys in goal achievement
    • Specific and measurable
    • Passionate and exciting
    • Stretch goals create stretch ideas and results
  • You must design your life in these areas
    • Personal Development
    • Friends and Family
    • Wealth & Lifestyle
    • Career or business
    • Contribution
  • Seven-Step Goal Achievement Process
    • What do you want specifically? What is the deadline?
    • Who can you model for excellence?
    • What specific actions steps do you need to take to get there? What are your deadlines? Schedule this in your organizer now!
    • What resources do you need? (people, money, talent, skills etc)
    • What are 3 action steps to take within 36 hours?
    • Why must you achieve this goal?
    • Visualize this goal daily


Chapter 12 : How to replicate Someone’s Success Blueprint

  • We all possess the same neurology. If we can model and replicate a person’s success blueprint, we can replicate their results.
  • We can model a successful individual their
    • Physiology
    • Beliefs
    • Values
    • Mental Strategies
  • A strategy is a specific sequence of internal and external experiences we run in our brain to produce a specific outcome
  • We have mental strategies for everything including feeling loved, motivation, learning, decision making, buying, eating, waking up etc…
  • A strategy is made up of
    • Ingredients : Visual, Auditory or Kinesthetic Experiences (internal or external)
    • Amounts :Submodalities
    • Order and sequence
  • We learn strategies in order to
    • Model an individual who exhibits excellence in something
    • Model our own successful patterns to repeat a past performance
    • Help a person utilize their strategy to achieve an outcome
    • Re-design ineffective strategies.
  • We need to Discover a person strategy in order to
    • Utilize it
    • Redesign it
    • Install it
  • We can install a new strategy through mental rehearsal or using the Swish Pattern.

~ by antinomian on December 23, 2007.

5 Responses to “Master Your Mind Design Your Destiny By Adam Khoo”

  1. fantastic….

  2. Looks like you are a true pro. Did you study about the topic? haha

  3. Excellent… Thorough, clear and worth listening to and acting on. Thank you!

  4. 🙂

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