The Irresistible OFFER by Mark Joyner

The irresistible offer is an identity-building offer central to a product, service or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent that you’d have to be a fool too pass it up.


The Big 4 Questions

  1. What are you offering
  2. How much?
  3. What’s in it for me?
  4. Why should I believe you?

The Great Formula

  1. Present the irresistible offer to a Thirsty crowd
  2. Sell them a second glass

~ by antinomian on June 19, 2007.

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