Making Your First Million By George Perry

The Principles Of Abundance

  • You get back what you give out
  • All actions create larger, accumulating consequences
  • There is love and there is fear and one drives out the other

Applicable to life

Most people never make it to the obscene level of Jack’s money and as a result their dreams are never dashed. They remained focused on the deam: “If only I had that, then I’d be happy.” And as they never get “that”, their misperceptions remain undefiled. The strange phenomenon of “Is that all there is?”
Good sales Tips

Always leave enough in the deal for the next guy. Don’t squeeze too hard. Whatever happens, make the sale. A sale is a sale, as long as you make a profit it’s okay. Get in and get out quickly. If you’re stuck with dead stock, sump it below cost. If it still doesn’t sell, give it away as a gift with other orders. Don’t waste your energy on lame duck products. Charge whatever the traffic will bear then give friend-of-the-family discounts on bulk purchases. Give the customer more than he expects. Be generous. The customer is King. Give him what he wants and you’ve got him for life. Sell out quickly, get your money in and buy another container of products that’s going to sell even faster. Take cautious risks on new products. Always push the envelope. Question everything and avoid complacency. Avoid accounts. Buy and sell for cash and reinvest in stocks. Avoid overheads and structure. Invest excess profits in income-producing real estate. And aove all else, sell.

Advertising Principles

  1. Capture attention in the headline
  2. Spell out the benefits to the customer
  3. Provide clear, specific, comprehensive photos and visuals
  4. Include people in the graphics
  5. Include testinomials
  6. Include a money-back guarantee
  7. Provide a means of instant response

Summary

  • We cannot plan or control the future. All our plans will be wrong
  • There are natural laws which work for good if we apply them, but bad if we ignore them.
  • If we tap into the natural laws of abundance we can ensure the future is as positive as possible.
  • You have to out-think the game
  • Think big. You might as well.
  • The key is enthusiasim. Enthusiasm unlocks the chains that binds our creativity.
  • The only limits are the ones we impose on ourselves. If we want to change, we can.
  • T be an entrepreneur you’ll have to take risks
  • Focus on sales. Everything else is window dressing
  • A good entrepreneur is a customer-focused opportunist
  • An entrepreneur needs to be different
  • We need to create “Ambush Places” which impels customers to buy from us
  • Take out some insurance with a number of different sales approaches and let the market dictate your success.
  • Selling your time limits you. Selling product is unlimited
  • Don’t undersell yourself. The world will pay whatever price you charge.
  • Opportunities are everywhere. Don’t overlook the simple things
  • Think laterally. Life is short. Go for the main chance.
  • Look at the deep, underlying change happening in the society
  • Look for an opportunity which takes advantage of the groundswell of change
  • You are good enough. You can do it.
  • Examine the underlying trends
  • Nurture your intuition
  • Be real
  • Look creatively for opportunities
  • Keep your eyes open. Learn to recognize real opportunities.
  • Harness imagination but don’t daydream
  • Make plans not pipe-dreams. Write them down
  • Be flexible. You may need to change course but keep your goals firmly in mind.
  • Test everything. You’re not infallible. Sales are the test
  • Be disciplined. Learn from your mistakes. Keep them small
  • Reinvest yourprofits to keep the company healthy
  • Find a product you can buy cheaply and sell for a high price
  • Present the product well
  • Go out and sell it
  • Information is the ultimate low-cost, high margin product
  • You can replicate your knowledge thorugh publishing and selling books, tapes and newsletters
  • Utilise new technology,Internet and 1900 Numbers
  • If selling information as a consultant, charge a success fee rather than an hourly rate
  • Lookfor products in low wagerate countriestaht you can buy cheaply and sell for a large profit margin
  • You can do it. You are good enough. Just because you don’t know how and you’ve never done it before is no reason to stop you.
  • Advertising is salesmanship in print
  • Talk to your customer one to one
  • Focus on the benefits not the features
  • Build drama until making a sale is inevitable
  • Who you sell to is the most important variable
  • Target through special interest publications
  • Build your database. It’s your greatest asset
  • You get 80% of your business from your top 20% of customers.
  • To double sales you need to break the limiting mindset and think outside the square
  • You need to work on the business, not in the business
  • You need to do things differently in order to get a different result.
  • Don’t waste advertising dollars on mass advertising. Learn to target customers
  • Remember the 80/20 rule. Focus on your best customers
  • Personalize your mail-outs. Remember birthdays.
  • If you can afford it create a catalog
  • Establish telephone standards
  • Try outbound telemarketing. It works.
  • Use cheap classifieds. They can often produce the highest return for the dollar.
  • Focus on the business you are really in
  • Look for agrowth opportunity
  • Treat your customer like a friend of the family
  • Share your profits with your staff
  • Cut off the bottom 30% of products, customers and staff
  • Continue to advertise heavily
  • create a feeding frenzy
  • Expand carefully but advertise heavily
  • Run the numbers
  • Question your aaumptions
  • Abandon failures early and use SWOT analysis to find new pathways
  • remember to hang onto 10% and invest in real estate
  • Take control of your investments
  • Engage in development rather than speculation
  • Look for meerging trends
  • Seek out undervalued assets
  • Real wealth comes fromhelping others
  • It’s easy to become seduced by money
  • Money is not the barometer of how well you’re doing
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~ by antinomian on September 5, 2006.

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